There is evidence that suggests property managers who integrate environmental, social, and governance (ESG) factors into their decision-making process outperform those who don't.

As Millennials and increasing numbers of eco-conscious Gen Z renters enter the housing market, it's never been more important for property owners to develop their ESG offerings and incentives. In fact, last year, Gen Z recorded a [21% increase in rental activity](https://therealdeal.com/2022/03/11/gen-z-renters-flood-big-cities-driving-market-activity/#:~:text=In the past year%2C Gen,rental applicants within the group.).

What are some examples of ESG strategies?

From energy-efficient appliances and applications to smart home software, shared workspaces, and flexible payment solutions, there are many ways you can embrace ESG initiatives in your portfolio.

Where previous generations used to value property USPs like location, tax bandings, and commutability, the new wave of renters are far more socially and environmentally conscious.

So, how can you engage more renters in this market while remaining covered against risk?

Take care of your social responsibility with TheGuarantors’ products

Our products are designed to ensure your properties are accessible and affordable to today's shifting renter market yet remain protected from renter default and market changes.

Our Lease Guarantee product recognizes that a growing number of renters have the means to pay rent but may not get approved with traditional application requirements. This product levels the playing field by approving renters for apartments they otherwise would not qualify for, while simultaneously offering property managers customizable rent coverage against potential default risk.

Conclusion

Being a modern and attractive proposition for today's renters means making your portfolio move with the times. Thanks to our adaptive suite of real estate products and strong customer service, we're well placed to help you continue to thrive in this ever-changing environment.